• Publications
  • Influence
Attitudinal effects of mere exposure.
The hypothesis is offered that mere repeated exposure of the individual to a stimulus object enhances his attitude toward it. By "mere" exposure is meant a condition making the stimulus accessible to
Affect, cognition, and awareness: affective priming with optimal and suboptimal stimulus exposures.
  • S. Murphy, R. Zajonc
  • Psychology, Biology
    Journal of personality and social psychology
  • 1 May 1993
The affective primacy hypothesis, which asserts that positive and negative affective reactions can be evoked with minimal stimulus input and virtually no cognitive processing, is tested by comparing the effects of affective and cognitive priming under extremely brief and longer exposure durations.
Mere Exposure: A Gateway to the Subliminal
Empirical research shows that a benign experience of repetition can in and of itself enhance positive affect, and that such affect can become attached not only to stimuli that have been exposed but also to similar stimulus that have not been previously exposed, and to totally distinct stimuli as well.
On the primacy of affect.
Lazarus has challenged the view that there are circumstances under which affect precedes cognition and that affective arousal that does not entail prior cognitive appraisal exists. His argument,
Family configuration and intelligence.
An attempt is made to show generally that variations in aggregate intelligence scores are closely associated with variations in patterns of family configuration and that these aggregate family
Facial efference and the experience of emotion.
The aim of this book is to provide a Discussion of the Literature on Facial Feedback and its Applications in Therapy and the Foundations of Emotional Experience.
The process of cognitive tuning in communication.
  • R. Zajonc
  • Psychology, Medicine
    Journal of abnormal and social psychology
  • 1 September 1960