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A Meta-analysis of Cronbach's Coefficient Alpha
Despite some limitations, Cronbach's coefficient alpha remains the most widely used measure of scale reliability. The purpose of this article was to empirically document the magnitudes of alpha…
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Exploring the implications of the internet for consumer marketing
Past commentaries on the potential impact of the Internet on consumer marketing have typically failed to acknowledge that consumer markets are heterogeneous and complex and that the Internet is but…
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Structural Equation Modeling in Marketing: Some Practical Reminders
TLDR
The authors review issues related to the application of structural equation modeling (SEM) in marketing, including model specification, identification, estimation, evaluation, and respecification, and reporting of results.
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A Meta-Analysis of Variance Accounted for and Factor Loadings in Exploratory Factor Analysis
A meta-analysis of two factor analysis outcome measures, the percentage of variance accounted for and the average (absolute) factor loading, in 803 substantive factor analyses was undertaken. The…
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ANTECEDENTS AND CONSEQUENCES OF SALESPERSON JOB SATISFACTION: META ANALYSIS AND ASSESSMENT OF CAUSAL EFFECTS
A three-phase quantitative investigation of relationships involving salesperson job satisfaction was undertaken. First, the strength, valence, and consistency of pairwise relationships were assesse...
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Constructing Effective Questionnaires
Questions and Answers The Process of Questionnaire Construction Open- and Closed-End Questions Constructing and Wording Questions Rating Scales Asking Specific Questions Questionnaire Structure and…
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First-Mover Advantage: A Synthesis, Conceptual Framework, and Research Propositions
TLDR
A broadened perspective is presented that highlights the complexity of this phenomenon and suggests that first-mover status may or may not produce sustainable advantages because of a multiplicity of controllable and uncontrollable forces.
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On the Use of College Students in Social Science Research: Insights from a Second‐Order Meta‐analysis
A second-order meta-analysis was conducted to assess the implications of using college student subjects in social science research. Four meta-analyses investigating response homogeneity (cumulative N…
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Exploring the implications of m-commerce for markets and marketing
Business pundits have enthusiastically prognosticated about a seamless, mobile world where commerce occurs on an anywhere, anytime basis. This type of commerce has been referred to as mobile commerce…
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On the use of beta coefficients in meta-analysis.
TLDR
Results indicate that, under certain conditions, using knowledge of corresponding beta coefficients to input missing correlations (effect sizes) generally produces relatively accurate and precise population effect-size estimates.
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