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Winning at new products : accelerating the process from idea to launch
The landmark book that defines successful product development-revised, updated, and expanded for the next generation of product leaders.. For over a decade, Winning at New Products has served as theExpand
Stage-gate systems: A new tool for managing new products
A stage-gate system is both a conceptual and an operational model for moving a new product from idea to launch. Expand
Perspective: The Stage‐Gate® Idea‐to‐Launch Process—Update, What's New, and NexGen Systems*
Stage-Gate has become a popular system for driving new products to market, and the benefits of using such a robust idea-to-launch system have been well documented. Expand
The Dimensions of Industrial New Product Success and Failure
This article reports the results of Project NewProd, an extensive investigation into what separates successful from unsuccessful new industrial products. Expand
Benchmarking the Firm's Critical Success Factors in New Product Development
Managing new product development (NPD) is, to a great extent, a process of separating the winners from the losers. At the project level, tough gono-go decisions must be made throughout eachExpand
Portfolio management for new product development: results of an industry practices study
Portfolio management for product innovation – picking the right set of development projects – is critical to new product success. This article reports on the new product portfolio practices andExpand
New Products: What Separates Winners from Losers?
Abstract There is no issue more fundamental to new product managers than understanding the factors that separate success from failure. In this article, Robert Cooper and Elko Kleinschmidt present aExpand
New Product Portfolio Management : Practices and Performance
Effective portfolio management is vital to successful product innovation. Portfolio management is about making strategic choices—which markets, products, and technologies our business will invest in.Expand
0 0 0 0 An Investigation into the New Product Process : Steps , Deficiencies , and Impact
In a comprehensive study of 252 new product histories at 123 firms, Robert Cooper and Elko Kleinschmidt looked critically at the new products management process. Each company was shown a set o f 13Expand
Predevelopment activities determine new product success
Abstract This article focuses on the predevelopment activities of the product innovation process: those often ignored steps that precede the actual development of the product. We first look at theExpand