• Publications
  • Influence
Strategic Herding Behavior in Peer-to-Peer Loan Auctions
Online Peer-to-Peer (P2P) loan auctions enable individual consumers to borrow and lend money directly to one another. We study herding behavior, defined as a greater likelihood of bidding in auctionsExpand
  • 278
  • 24
A Comparison of Segment Retention Criteria for Finite Mixture Logit Models
Despite the widespread application of finite mixture models in marketing research, the decision of how many segments to retain in the models is an important unresolved issue. Almost all applicationsExpand
  • 239
  • 21
Studying Consideration Effects in Empirical Choice Models Using Scanner Panel Data
TLDR
The authors develop a dynamic consideration set formation model, complementary to the static model developed by Roberts and Lattin (1991). Expand
  • 228
  • 20
An Empirical Comparison of Logit Choice Models with Discrete versus Continuous Representations of Heterogeneity
Currently, there is an important debate about the relative merits of models with discrete and continuous representations of consumer heterogeneity. In a recent JMR study, Andrews, Ansari, and CurrimExpand
  • 182
  • 14
The Democratization of Personal Consumer Loans? Determinants of Success in Online Peer-to-peer Lending Communities
Online peer-to-peer (P2P) lending communities enable individual consumers to borrow from, and lend money to, one another directly. We study the borrowerand loan listing-related determinants ofExpand
  • 74
  • 14
  • PDF
Hierarchical Bayes versus Finite Mixture Conjoint Analysis Models: A Comparison of Fit, Prediction, and Partworth Recovery
A study conducted by Vriens, Wedel, and Wilms (1996) and published in Journal of Marketing Research found that finite mixture (FM) conjoint models had the best overall performance of nine conjointExpand
  • 175
  • 12
  • PDF
Retention of latent segments in regression-based marketing models
Abstract Product design and marketing mix decisions for segmented markets depend crucially on the correct specification of marketing models used as input to these decisions. With real-world data, theExpand
  • 102
  • 10
The Determinants of Cigarette Consumption: A Meta-Analysis
This study summarizes econometric findings from time-series research on the relationships between cigarette consumption and advertising, price, and income using a meta-analysis methodology. The studyExpand
  • 111
  • 9
Enriching Scanner Panel Models with Choice Experiments
TLDR
We extend the concept of choice data enrichment into another domain and demonstrate that data enrichment can add significantly to one's understanding of preferences reflected in scanner panel data by pooling scanner panel choice data with compatible preference data from designed choice experiments. Expand
  • 82
  • 8
Behavioural differences between consumers attracted to shopping online versus traditional supermarkets: implications for enterprise design and marketing strategy
Despite the dot.com shakeout, online revenues continue to increase and are projected to impose greater pressure on traditional distribution channels. However, there is a striking absence of publishedExpand
  • 70
  • 7
  • PDF