R. A. Lutz

Learn More
Albarracin are graciously thanked for invaluable discussions and comments on earlier drafts.-3-Two studies examine the identity salience construct in a judgment formation context. Study one manipulates identity salience by heightening the self-importance of a consumer social identity; resulting in systematic changes in purchase intent of an identity(More)
Lau Basin cruise 2 located three new vent fi elds and shared discovery of a fourth fi eld with a Japanese science team in September 2004. PI C. Langmuir deployed ABE, the Autonomous Benthic Explorer, in an innovative three-phased approach from 300 m, 50 m, and 5 to 10 m above bottom to survey water column properties, produce high-resolution bathymetry, and(More)
This article presents an integrative framework that conceptualizes how consumers come to socially identify with specific groups, products, and brands, and how and when these social identifications influence reactions to marketing stimuli. Drawing upon self-concept, functional attitude theory, social cognition and social identity research, a framework is(More)
A binding overshoot was frequently observed in the time course of association of diazepam with rat brain membrane receptors shortly after the start of the interaction. Such time profiles most likely reflect the "receptor switch" mechanism, assuming an equilibrium between two forms of a receptor (R and R*) that possess different affinities to the ligand (L)(More)
  • 1