Qiuyue Luo

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A typical shopping scenario nowadays is that shoppers browse and try the products offline and then buy them online from a competing retailer. This phenomenon commonly described as “showrooming” occurs because of the ubiquity of mobile devices and the ease of switching between multiple retail channels. The presence of these mobile-assisted shoppers in a(More)
A typical shopping scenario nowadays is that shoppers browse and try the products offline and then buy them online from a competing retailer. This phenomenon commonly described as “showrooming” occurs because of the ubiquity of mobile devices and the ease of switching between multiple retail channels. The presence of these mobile-assisted shoppers in a(More)
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