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Using a grounded theory approach and a uses and gratifications framework, this exploratory study examined through focus groups why young adults use social network sites (MySpace and Facebook). Young adults have been found to depend heavily on the Internet for entertainment and information. Based on consistent themes emerging out of focus group discussions,(More)
The study, based on a survey of 419 young adults, found that social intelligence can help reduce individuals' level of ethnocentrism. This finding suggests that increasing individuals' social intelligence could help promote mutual respect, active listening and might lead to intercultural collaboration success. Intercultural collaboration is expected to(More)
This study, based on a survey of 419 young adults, found that high levels of individuals' intercultural communication sensitivity and multiculturalism are significant predictors of reducing individuals' ethnocentrism. As a leading country in diversity, equality and democracy, the United States is expected to continue its leading position in appreciating(More)
Advances of communication technology have provided more opportunities for social interaction than ever before in human history. Intercultural communication sensitivity may reduce cultural barriers, allowing people to better utilize this tremendous potential. Research indicates that intercultural communication sensitivity can be shaped by many factors. This(More)
A study based on a survey of 240 individual MySpace users found that low self-esteem encourages young adults to engage in romantic communication (such as having intimate communication with the opposite sex and looking for romantic partners) while higher emotional intelligence discourages such activity. The results also suggested that those who have higher(More)
Trademark Notice: Product or corporate names may be trademarks or registered trademarks, and are used only for identifi cation and explanation without intent to infringe. T his reader gives students an overview of the impact of American mass media on popular culture. Twenty-six essays on mass communication studies are divided into three sections. Th e fi(More)
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