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- Publications
- Influence
The Shopping Basket: A Model for Multicategory Purchase Incidence Decisions
- Puneet Manchanda, Asim Ansari, S. Gupta
- Economics
- 1 February 1999
Consumers make multicategory decisions in a variety of contexts such as choice of multiple categories during a shopping trip or mail-order purchasing. The choice of one category may affect the… Expand
Temporal Differences in the Role of Marketing Communication in New Product Categories
- Sridhar Narayanan, Puneet Manchanda, P. Chintagunta
- Psychology
- 1 August 2005
The authors investigate the changing role of marketing communication over the life cycle of a new product category. They postulate two effects of marketing communication on consumers' choices: an… Expand
The Effect of Banner Advertising on Internet Purchasing
- Puneet Manchanda, Jean-Pierre Dubé, K. Goh, Pradeep Chintagunta
- Business
- 1 February 2006
This article focuses on whether banner advertising affects purchasing patterns on the Internet. Using a behavioral database that consists of customer purchases at a Web site along with individual… Expand
Asymmetric Social Interactions in Physician Prescription Behavior: The Role of Opinion Leaders
- Harikesh S. Nair, Puneet Manchanda, T. Bhatia
- Psychology
- 1 October 2010
The authors quantify the impact of social interactions and peer effects in the context of physicians’ prescription choices. Using detailed individual-level prescription data, along with self-reported… Expand
An Empirical Model of Advertising Dynamics
This paper develops a model of dynamic advertising competition, and applies it to the problem of optimal advertising scheduling through time. In many industries we observe advertising “pulsing”,… Expand
The Dynamic Effect of Innovation on Market Structure
- Harald J. van Heerde, Carl F. Mela, Puneet Manchanda
- Business
- 1 May 2004
Product innovation is endemic among consumer packaged goods firms and is an integral component of their marketing strategy. As innovations affect markets, there is a pressing need to develop market… Expand
Marketing Activity, Blogging and Sales
- H. Onishi, Puneet Manchanda
- Business
- 1 September 2012
The recent growth of consumer-generated media (CGM), also known as “new” media, has changed the nature of interaction between consumers and firms from unidirectional to bidirectional. However, CGM… Expand
Response Modeling with Nonrandom Marketing-Mix Variables
- Puneet Manchanda, Peter E. Rossi, Pradeep Chintagunta
- Computer Science
- 1 November 2004
TLDR
Gamification and Mobile Marketing Effectiveness
- Charles F. Hofacker, K. Ruyter, Nicholas H. Lurie, Puneet Manchanda, Jeffery Donaldson
- Computer Science
- 1 May 2016
TLDR
The Role of Targeted Communication and Contagion in Product Adoption
- Puneet Manchanda, Ying Xie, Nara Youn
- Economics, Computer Science
- Mark. Sci.
- 19 June 2008
TLDR
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