Priyanga Gunarathne

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Many companies are now providing customer service through social media, helping and engaging their customers on a real-time basis. To study this increasingly popular practice, we examine how major airlines respond to customer comments on Twitter by exploiting a large data set containing Twitter exchanges between customers and three major airlines in North(More)
Several companies effectively manage customer complaints on social media today, interacting with their customers on a real time basis. To study this increasingly popular practice, we examine brands’ complaint resolution efforts on social media, by exploiting a unique dataset of complaint-based customer interactions on Twitter, with a major airline. We find(More)
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