Preyas S. Desai

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F irms often have to make their production decisions under conditions of demand uncertainty. This is especially true for product categories such as automobiles and technology goods where the lead time needed for manufacturing forces firms to make production decisions well in advance of the selling season. Once the firm has produced the goods, the available(More)
In search advertising, we observe different patterns of branded keyword purchase behavior by the brand owner and its competitor. In particular, under a specific branded keyword, we may observe in the sponsored link, only the brand owner, only the competitor, both, or neither. In this paper, we aim to understand their strategies in a competitive environment.(More)
D igital rights management (DRM) is an important yet controversial issue in the information goods markets. Although DRM is supposed to help copyright owners by protecting digital content from illegal copying or distribution, it is controversial because DRM imposes restrictions on even legal users, and there are many industry practitioners who believe that(More)
" Let Me Talk to My Manager: " The Costs and Benefits of Haggling Although negotiating over prices with sellers is common in many markets such as automobiles , furniture, services, consumer electronics, etc., it is not clear how a haggling price policy can help a firm gain a strategic advantage or whether it is even sustainable in a competitive market. In(More)
Boas for their helpful comments and Guenter Hitsch for useful discussions. The usual disclaimer applies. Abstract Evaluating proposed changes in channels of distribution and matching products to channels in multi-channel product markets is a hard task for the management of any company. Such policy-oriented issues cannot be addressed by methods such as(More)
M any consumer durable retailers often do not advertise their prices and instead ask consumers to call them for prices. It is easy to see that this practice increases the consumers' cost of learning the prices of products they are considering, yet firms commonly use such practices. Not advertising prices may reduce the firm's advertising costs, but the(More)