Prabhakar Varadarajan

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Sheth and Sisodia (1999) in their article titled, " Revisit-ing Marketing's Lawlike Generalizations, " make a number of timely and insightful observations centered on the question of why some lawlike generalizations in marketing may need to be either modified or enhanced. According to the authors, the need for revisiting generalizations in marketing has(More)
The recent convergence of mobile and context-aware systems has seen a considerable rise in interest in applications that exploit aspects of the operating environment to offer services, tailor application behaviour or trigger adaptation. One area of ubiquitous computing is composed by the context-aware systems, systems where applications are designed to(More)
Performed several administrative and research functions of personal interest to the Senior Vice-President. Primary responsibility was to assist the SVP in his transition from General Counsel to a member of a recently established four man planning staff. This necessitated considerable involvement with a new strategic planning and control system established(More)
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