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Sponsorships and Small Businesses
ABSTRACT: PATRONAGES ET PETITES ENTREPRISES Cet article presente un modele conceptuel pour l'utilisation du patronage, et decrit ses effets sur plusieurs types de publics. Des questions d'ordreExpand
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Sponsorship: An Important Component of the Promotions Mix
Abstract Four surveys were conducted to investigate sponsorships from the perspectives of all participants in the sponsorship system. Respondents were drawn from the following populations: 1)Expand
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