Peter McGoldrick

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The digital divide and exclusion from the knowledge society have become important subjects of government policy.This article compares online communities located in two UK housing estates. Both have relatively high levels of computer literacy but also significant numbers of novices and non-users. It is argued that one estate is achieving a higher level of(More)
Although the motivational benefits of Embodied Conversational Agents in other areas have been demonstrated their potential for relationship building within e-tailing has been little utilized. In this exploratory paper we consider customer perceptions of what types of ECA are appropriate to retailing websites using data from semi-structured interviews with(More)
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