Peijian Song

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This paper explores the diffusion of competitive Internet technology products in the context of competition between local and multinational corporations as well as how the diffusive interactions between technologies affect their dominance in electronic markets. Drawing on existing theories of innovation diffusion, and competitive dynamics, the authors(More)
With a substantial amount of resources being spent on online advertising, examining the effectiveness of online advertising is now an important subject for scholarly investigation. Cross-product integration has become a source of market advantage and a strategic necessity for online advertising. The issue of product integration has not been sufficiently(More)
The substitution effect between online and traditional channel has received considerable attention from academics and practitioners; however, little is known about the relative size of the substitution effect in different contexts. Since product attributes classification has been recognized as a useful way to evaluate the potential influence of the Internet(More)
In this study, we focus on post-adoption transfer behavior between technology products that are not substitutable. Drawing upon the theories and findings of entitativity, the self-perception theory, and technology acceptance model, we proposed a research model. We then validated it through cross-sectional field data collected from users on their(More)