Pei-Yu Sharon Chen

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Quality uncertainty and high search costs for identifying relevant information from an ocean of information may prevent customers from making purchases. Recognizing potential negative impacts of this search cost for quality information and relevant information, firms began to invest in creating a virtual community that enables consumers to share their(More)
Online product review networks help to transmit information that customers can use to evaluate product quality. The prior literature has found that, in the aggregate, better product reviews lead to higher sales. However, product review networks increasingly include an explicit social component that allows consumers to evaluate individual reviews based on(More)
The reduction in distribution costs of digital products has renewed interest in strategies for pricing goods with low marginal costs. In this paper, we evaluate the concept of customized bundling in which consumers can choose up to a quantity M of goods drawn from a larger pool of N different goods (N>M) for a fixed price. We show that the complex mixed(More)
This paper considers on-demand services and its impact on market structure, firm profitability and consumer welfare. The unique properties of on-demand services are the conversion of fixed costs to variable costs, removal of capacity constraint and fast setup time (which enables quick entry by any firm at any time when there is opportunity), while privacy(More)
Faced with intense competition, banks have deployed information technology (IT) to serve customers more efficiently and effectively in diverse ways. The challenge bank managers face is in utilizing alternative service channels to win customers and retain competitive advantages. This study investigates the impact of banks’ use of channel mix strategy. We(More)