Peggy Cunningham

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Little is known about corporate social responsibility (CSR) in lesser developed countries. To address this knowledge gap, we used Chile as a test case, and conducted 44 in-depth interviews with informants who are leading CSR initiatives. Using institutional theory as a lens, we outline the state of CSR practice in Chile, describe the factors that have led(More)
This edition of JAMS features reviews of five eclectic but important books that may represent must-reads for marketing academics, practitioners, and graduate students. The section begins with reviews of two books that address questions of the social responsibility of business. First is Jay M. Handleman’s review of the Handbook of Marketing and Society(More)
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