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Internet-users, who do not attend traditional theaters, can be attracted to digital theater services. Digital services can influence the potential patron's engagement in the theater's website, favorable word-of-mouth, and also their intention to visit traditional performances.
—Author has described selected problems related to valuation and value creation of Internet related companies. Relationships between the brand, loyalty, trust and valuation were researched. The method of valuing companies based on valuation of Customer Lifetime Value was described. Two kinds of the Internet clients are considered: one-time deal clients and… (More)