Paula Luna Huertas

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Purpose – First, to theoretically justify and empirically test the sequence of effects based on the standard learning hierarchy to explain consumers’ online buying-related responses. Second, to analyse the moderating role that consumers’ internet expertise can play on the formation of both their affective and buying-related responses towards this medium.(More)
The practice of information systems/information technology (IS/IT) outsourcing is a major issue which has received much attention, as shown by the extensive literature on the topic. However, most works on outsourcing have focused on theoretical topics, and there are but a few empirical, quantitative studies. This chapter presents an empirical study of IS/IT(More)
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