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Studies of risk perception examine the judgements people make when they are asked to characterize and evaluate hazardous activities and technologies. This research aims to aid risk analysis and policy-making by providing a basis for understanding and anticipating public responses to hazards and improving the communication of risk information among lay(More)
One of the most perplexing problems in risk analysis is why some relatively minor risks or risk events, as assessed by technical experts, often elicit strong public concerns and result in substantial impacts upon society and economy. This article sets forth a conceptual framework that seeks to link systematically the technical assessment of risk with(More)
This paper re-examines the commonly observed inverse relationship between perceived risk and perceived bene®t. We propose that this relationship occurs because people rely on a€ect when judging the risk and bene®t of speci®c hazards. Evidence supporting this proposal is obtained in two experimental studies. Study 1 investigated the inverse relationship(More)
InT. Gilovich, D. Griffin, & D. Kahneman (Eds.), Heuristics and biases: The psychology of intuitive judgment (pp. 397-420). New York: Cambridge University Press,2002. This chapter introduces a theoretical framework that describes the importance of affect in guiding judgments and decisions. As used here,. affect means the specific quality of "goodness" or(More)
  • Paul Slovic
  • Risk analysis : an official publication of the…
  • 1999
Risk management has become increasingly politicized and contentious. Polarized views, controversy, and conflict have become pervasive. Research has begun to provide a new perspective on this problem by demonstrating the complexity of the concept "risk" and the inadequacies of the traditional view of risk assessment as a purely scientific enterprise. This(More)
Judgments of risk and judgments of benefit have been found to be inversely related. Activities or technologies that are judged high in risk tend to be judged low in benefit, and vice versa. In the present study, we examine this inverse relationship in detail, using two measures of relationship between risk and benefit. We find that the inverse relationship(More)
Modern theories in cognitive psychology and neuroscience indicate that there are two fundamental ways in which human beings comprehend risk. The "analytic system" uses algorithms and normative rules, such as probability calculus, formal logic, and risk assessment. It is relatively slow, effortful, and requires conscious control. The "experiential system" is(More)
A series of four studies explored how the ability to comprehend and transform probability numbers relates to performance on judgment and decision tasks. On the surface, the tasks in the four studies appear to be widely different; at a conceptual level, however, they all involve processing numbers and the potential to show an influence of affect. Findings(More)
This paper reports the results of a national survey in which perceptions of environmental health risks were measured for 1275 white and 214 nonwhite persons. The results showed that white women perceived risks to be much higher than did white men, a result that is consistent with previous studies. However, this gender difference was not true of nonwhite(More)
Forty-one high-school students evaluated each of 30 activities (e.g. smoking, drinking, drug use, sex) on each of 14 characteristics of perceived risk and perceived benefit. They also indicated whether they themselves engaged in the activities. Adolescents who participated in an activity perceived the risks to be smaller, better known, and more controllable(More)