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The level of integration between the marketing and research and development (R&D) functions may be gauged by degree of communication, information sharing, and collaboration between the functions… (More)
For new product introductions, the need to meet competitive price points may lead to tension over product safety decisions, manufacturing methods and location, materials selection, and the means of… (More)
Since the introduction of the proactive and responsive market orientation constructs into the market orientation literature, there has been limited empirical research regarding the antecedents of… (More)