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Do You Need a New Product-Development Strategy?
TLDR
This article describes a framework to address the problem of designing new products for different business contexts, allowing a firm to better align the design of its development processes to the specific aims of individual projects.
Do You Need a New Product-Development Strategy? Aligning Process with Context: There Is No One-Size-Fits-All Product-Development Process; Designing New Products for Different Business Contexts
Over the past decade, firms have invested millions of dollars to define and standardize the way they bring new products and services to market. Despite these investments, however, studies of new
Do You Need a New Product-Development Strategy?: Aligning Process with Context
There is no one-size-fits-all product-development process; designing new products for different business contexts requires different new-product development processes. OVERVIEW: Many firms rely on a