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Do You Need a New Product-Development Strategy?
This article describes a framework to address this problem, allowing a firm to better align the design of its development processes to the specific aims of individual projects. Expand
Do You Need a New Product-Development Strategy? Aligning Process with Context: There Is No One-Size-Fits-All Product-Development Process; Designing New Products for Different Business Contexts…
Over the past decade, firms have invested millions of dollars to define and standardize the way they bring new products and services to market. Despite these investments, however, studies of new… Expand
Do You Need a New Product-Development Strategy?: Aligning Process with Context
There is no one-size-fits-all product-development process; designing new products for different business contexts requires different new-product development processes. OVERVIEW: Many firms rely on a… Expand