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Do You Need a New Product-Development Strategy?
- A. MacCormack, W. Crandall, Paul Henderson, P. Toft
- Business
- 1 January 2012
TLDR
Do You Need a New Product-Development Strategy? Aligning Process with Context: There Is No One-Size-Fits-All Product-Development Process; Designing New Products for Different Business Contexts…
- A. MacCormack, W. Crandall, Paul Henderson, Peter Tort
- Business
- 2012
Over the past decade, firms have invested millions of dollars to define and standardize the way they bring new products and services to market. Despite these investments, however, studies of new…
Do You Need a New Product-Development Strategy?: Aligning Process with Context
- A. MacCormack, W. Crandall, Paul Henderson, P. Toft
- Business
- 2012
There is no one-size-fits-all product-development process; designing new products for different business contexts requires different new-product development processes. OVERVIEW: Many firms rely on a…