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Building brand loyalty and commitment
- Paul Hawkes
- Business
- 1 June 1994
This paper, first presented at a ‘Marketing Day for Publishers 1994’ conference, held in London in March, 1994, analyses if loyalty by the consumer is the ultimate requirement of the marketer, and…
Sanctification and our inner dialogue: The application of Scripture to our self-talk
- Paul Hawkes
- Philosophy
- 2014
Desegregating the University of Florida Law School: Virgil Hawkins v. The Florida Board of Control
- D. Paulson, Paul Hawkes
- Education
- 1984
EC Tax Scene: ECJ Rules SICAVs to Be Taxable Persons Eligible for Zero VAT in Luxembourg', Andrew Burns, Pauline Hawkes
- Paul Hawkes, A. Burns
- Economics
- 2005
Customer loyalty programmes — are they right for you?
- Paul Hawkes
- Business
- 1 February 1996
AbstractIf one is to believe everything that is written in the marketing press, customer loyalty programmes are an essential ingredient of competitive success. Unless one already has, or is about to…
Credit cards at the crossroads
- Paul Hawkes, D. Harrison
- Business
- 1 November 1998
UK credit card issuers face some harsh choices. Existing cards' marketing and operational models must be questioned, and accepted wisdom about competitive strategy must be challenged, if the industry…
A critical analysis of the third and fourth wave of Pentecostalism
- Paul Hawkes
- Philosophy
- 25 August 2009
i-vi FORWARD vii-x CHAPTER OUTLINE Chapter 1: Introduction 1.1 The Challenge Presented by a Critical Analysis of The Third and Fourth Waves 1 1.2 The Method of the Analysis 5 1.3 Considerations and…
EC Tax Scene: ECJ Rules SICAVs to Be Taxable Persons Eligible for Zero VAT in Luxembourg
- Paul Hawkes, Andrew Burns
- EconomicsIntertax
- 1 January 2005
The Seven Myths of Customer Management: How to be Customer-Driven Without Being Customer-Led
- John Abram, Paul Hawkes
- Business
- 1 August 2003
Figures. Acknowledgements. Introduction. 1. The seven myths of customer management: Debunking some established wisdoms. The Dangers of Customer Leadership. What's Actually Happening? Myth 1: Customer…