Paul F. Nunes

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They're nominally and ultimately responsible for strategy, but today's CEOs have less and less time to devote to it. As a result, CEOs are appointing "chief strategy officers"--executives specifically tasked with creating, communicating, executing, and sustaining a company's strategic initiatives. In this article, three authors from Accenture share the(More)
Every company makes choices about the channels it will use to go to market. Traditionally, the decision to sell through a discount superstore or a pricey boutique, for instance, was guided by customer demographics. A company would identify a target segment of buyers and go with the channel that could deliver them. It was a fair assumption that certain(More)
Over the past decade, the distribution of household incomes has shifted so much that a much larger proportion of consumers now earn significantly higher-than-average incomes--while still falling short of being truly rich. As a result, what used to be a no-man's-land for new product introductions has in many categories become an extremely profitable "new(More)
Ajit Kambil Andersen Consulting Institute for Strategic Change 100 William Street Wellesley, MA 02181 Phone: (617)-454-8672 Fax: (617)-454-7189 Arnold Kamis Information Systems Department Stern School of Business New York University 44 West 4th Street, Phone: (212) 998-0845 Fax: (212) 995-4228 Marios Koufaris(More)
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