Paul Bolls

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The purpose of this study was to determine how children cognitively and emotionally process interactive marketing of snack food products in advergames. Children (N = 30) aged 10 to 12 were asked to play advergames with (a) avatars that were assigned to them, (b) avatars chosen from a pool, and (c) self-designed avatars. The children's skin conductance(More)
The current study experimentally tested the effects of two types of content commonly found in anti-tobacco television messages – content focused on communicating a health threat about tobacco use (fear) and content containing disgust related images – on how viewers processed these messages. In a 2 · 2 within-subjects experiment, participants watched(More)
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