Paul A. Green

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Perceptual mapping is widely used in marketing to analyze market structure, design new products, end develop advertising strategies. This article presents theoretical arguments and empirical evidence which suggest that factor analysis is superior to discriminant analysis and similarity scaling with respect to predictive ability, managerial interpretability,(More)
This paper reviews the history of automotive technology development and human factors research, largely by decade, since the inception of the automobile. The human factors aspects were classified into primary driving task aspects (controls, displays, and visibility), driver workspace (seating and packaging, vibration, comfort, and climate), driver's(More)
In this experiment, 13 licensed drivers performed 20 tasks with a prototype navigation radio. Subjects completed such tasks as entering a street address, selecting a preset radio station, and tuning to an XM station while " thinking aloud " to identify problems with operating the prototype interface. Overall, subjects identi�ed 64 unique problems with the(More)
Drivers often use infotainment systems in motor vehicles, such as systems for navigation, music, and phones. However, operating visual-manual interfaces for these systems can distract drivers. Speech interfaces may be less distracting. To help designing easy-to-use speech interfaces, this paper identifies key speech interfaces (e. features, and what was(More)
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