Patrick Van Kenhove

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Undoubtedly, Customer Relationship Management (CRM) has gained its importance through the statement that acquiring a new customer is several times more costly than retaining and selling additional products to existing customers. Consequently, marketing practitioners are currently often focusing on retaining customers for as long as possible. However, recent(More)
In recent years, Belgium has often been cited in the international press in connection with unethical practices. Consequently, the public has started to pay more attention to unethical behavior, as it is almost daily front-page news. This study investigates the ethical judgments of the Dutch-speaking population of Belgium (60% of the total Belgian(More)
The influence of topic involvement on two mail survey response characteristics, response rate and speed of response, was examined in an experimental setting consisting of two phases. Firstly, topic involvement was measured for an on average low involvement, and an on average high involvement topic (fast food and clothing, respectively), for both respondents(More)
a Anick Bosmans is a Doctoral Candidate, Research Centre for Consumer Psychology and Marketing, Hoveniersberg 24, 9000 Ghent, Belgium. E-mail: Anick.Bosmans@rug.ac.be b Patrick Van Kenhove is Professor at University of Ghent, Faculty of Economics and Business Administration and at the Vlerick Leuven Gent Management School, Department of Marketing,(More)
Research on traditional store shelf effects has shown that a product’s absolute and relative shelf position may strongly affect consumer choices. In this paper, we examine whether such shelf effects are still at play in an online grocery store. While traditional ‘eye-level’ placement is no longer predominant, we find that a product’s choice probability(More)
a Anick Bosmans is a Doctoral Candidate, Research Centre for Consumer Psychology and Marketing, Hoveniersberg 24, 9000 Ghent, Belgium. E-mail: Anick.Bosmans@rug.ac.be b Patrick Van Kenhove is Professor at University of Ghent, Faculty of Economics and Business Administration and at the Vlerick Leuven Gent Management School, Department of Marketing,(More)
This paper investigates the relationship between two outcomes of relationship marketing – affective commitment and behavioral loyalty – and consumers' unethical behavior. The main objective of the study is to assess whether affective commitment and behavioral loyalty to a store translate into more ethical behavior towards that store, controlling for the(More)
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