Pairin Katerattanakul

Learn More
Web sites have been extensively used to provide information to consumers. While practitioners and researchers have proposed different criteria for effective Web site design based on common sense, intuition, and rules-ofthumb, effective Web site design focusing on the quality of the information it provides has rarely been studied. In this research, we(More)
Even though efforts have been made to reduce the informational gap resulting from web inaccessibility, websites from virtually every type of organization have major accessibility problems. This study used an automated software tool to evaluate the accessibility of four Korean government and four U.S. government websites. Results were compared between the(More)
As data warehousing has evolved to become the technology of choice for developing data infrastructure in virtually every large company and many other mediumand small-sized firms, data warehousing has also received extensive research attentions from both academics and practitioners. Although several previous studies have investigated success factors and(More)
This study presents the development of an empirically validated framework for users’ perception of effective Web sites for retail e-commerce (E-tail). In particular, we attempted to answer the main research questions: What are the major designs determining E-tail Web site effectiveness? How do these designs support Web users’ objectives in using the Web?(More)
External pressures could be a powerful force that drives the institution of higher education to attain information security policy compliance. Drawing on the Neo-Institutional Theory (NIT), this study examined how the three external expectations: regulative, normative, and cognitive expectations, impel the higher education of the United States to reach(More)
Image is an important variable in the functioning of human behavior [3] and the acceptance of this position in the field of marketing has been pervasive; marketers are concerned with the image customers have of products, company, and retail stores as points of customer contact [7]. With the popularity of e-commerce and the blossoming of online business, we(More)