• Publications
  • Influence
Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model
  • P. Pavlou
  • Business
    Int. J. Electron. Commer.
  • 1 April 2003
The proposed model integrates trust and perceived risk, which are incorporated given the implicit uncertainty of the e-commerce environment, and is justified by placing all the variables under the nomological TRA structure and proposing their interrelationships.
Building Effective Online Marketplaces with Institution-Based Trust
The study shows that the perceived effectiveness of institutional mechanisms encompasses both "weak" and "strong" mechanisms, which contributes to an effective online marketplace, and helps explain why, despite the inherent uncertainty that arises when buyers and sellers are separated in time and in space, online marketplaces are proliferating.
Understanding and Mitigating Uncertainty in Online Exchange Relationships: A Principal-Agent Perspective
This study draws upon and extends the principal-agent perspective to identify and propose a set of four antecedents of perceived uncertainty in online buyer seller relationship superceived information asymmetry, fears of seller opportunism, information privacy concerns, and information security concerns which facilitate online exchange relationships by overcoming the agency problems of adverse selection and moral hazard.
Evidence of the Effect of Trust Building Technology in Electronic Markets: Price Premiums and Buyer Behavior
Despite the wide use of reputational mechanisms such as eBay’s Feedback Forum to promote trust, empirical studies have shown conflicting results
Digital business strategy: toward a next generation of insights
The time is right to rethink the role of IT strategy, from that of a functional-level strategy--aligned but essentially always subordinate to business strategy--to one that reflects a fusion between IT strategy and business strategy, herein termed digital business strategy.
Understanding and Predicting Electronic Commerce Adoption: An Extension of the Theory of Planned Behavior
A longitudinal study with online consumers supports the proposed e-commerce adoption model, validating the predictive power of TPB and the proposed conceptualization of PBC as a higher-order factor formed by self-efficacy and controllability.
Encouraging Citizen Adoption of eGovernment by Building Trust
This study proposes several ways in which governments can increase citizen trust and thus encourage the adoption of this new and potentially significant mode of government service, e-Government, and investigates online tax services, already available and used extensively in the West.
Psychological Contract Violation in Online Marketplaces: Antecedents, Consequences, and Moderating Role
A combination of primary and secondary longitudinal data from 404 buyers in eBay's and Amazon's online auctions support the proposed hypotheses, validating PCV as a central element of buyer-seller relationships in online marketplaces.