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Managerial cognition, action and the business model of the firm
– The purpose of the paper was to outline a generic framework for the business model and illuminate its linkages to managerial cognition., – The paper reviewed the focal literature focusing on theExpand
Can we get from liking to buying? Behavioral differences in hedonic and utilitarian Facebook usage
This study distinguishes between consumers’ hedonic and utilitarian motivations for using company-hosted Facebook pages and relates them to two types of community usage behavior: browsing and participation. Expand
Towards a governance perspective to mergers and acquisitions
The aim of the present study is to conceptually integrate insights from governance theories of the firm to the research area of mergers and acquisitions (M&A). The primary governance theories of theExpand
Bridging the theory to application gap in value‐based selling
Purpose – Increasing pressure to reduce costs and skepticism of promised value‐added are forcing suppliers to produce tangible proof of the monetary value they create for customers. The academicExpand
Stakeholder management and path dependence in organizational transitions
Purpose – The purpose of this paper is to offer an explanatory process model of stakeholder management. The model shows how and why path dependence is manifested in stakeholder managementExpand
A Theory of Affective Self-Affinity: Definitions and Application to a Company and its Business
INTRODUCTION Marketing researchers increasingly recognize the fact that individuals may come to have perception- and affect-laden relationships to companies that may influence their personalExpand
Advancing E-Commerce Personalization: Process Framework and Case Study
We describe a process framework to structure our knowledge of online personalization —both from academia and from applied attempts. Expand
Strategic marketing and business performance: A study in three European ‘engineering countries’
In spite of its relevance, the effects of strategic marketing on business performance are sparingly studied, especially in particular business contexts. We address this gap in two ways. First, weExpand
An Exploratory Empirical Verification of Blue Ocean Strategies: Findings from Sales Strategy
This paper reports on a study on sales management organization in a survey of CEOs and sales directors of Finnish companies across industries. The study investigates the role of totally new valueExpand
Awareness, action and context-specificity of blue ocean practices in sales management
Purpose – This paper aims to investigate the role of new value creation mechanisms in a company's sales strategy. Using value creation and strategic marketing as theoretical approaches, the studyExpand