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Personal influence : the part played by people in the flow of mass communications
Friendship as Social process: a substantive and methodological analysis
Voting: A Study of Opinion Formation in a Presidential Campaign
"Voting" is an examination of the factors that make people vote the way they do. Based on the famous Elmira Study, carried out by a team of skilled social scientists during the 1948 presidential… Expand
Mass communication popular taste and organized social action.
This is perhaps the most sophisticated statement of the point of view that the chief social effect of the mass media is no change--to enforce the status quo and keep change from happening. This… Expand
Public Opinion and the Classical Tradition
- P. Lazarsfeld
- Political Science
- 20 March 1957
The speculative approach to public opinion characteristic of the last century and the current empirical approach may be seen as supplementary rather than antithetical. Modern research techniques can… Expand
Continuities in social research : studies in the scope and method of "The American soldier"
6. Katz, E. Personal Influence: The Part Played by People in the Flow of Mass Communications
$ % ˘ ) ˘* ) $ ˘ : ++ ˘ ˘ * ) [˝ ˘] / . =. ˘ // ˜ . – 2003. – ! 3.10. Media Agenda-Setting in the Presidential Election [ ˘] / M. McCombs, Ch. Eyal, D. Graber,D.… Expand
THE CONTROVERSY OVER DETAILED INTERVIEWS—AN OFFER FOR NEGOTIATION
- P. Lazarsfeld
- 20 March 1944
FROM the beginning, public opinion research has been badgered by the problem of "depth." Does a simple answer to a simple question really reveal a man's opinion? The controversy, if such it may be… Expand