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Principles of Topological Psychology
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The People's Choice: How the Voter Makes Up His Mind in a Presidential Campaign
Die von Paul F. Lazarsfeld, Bernard Berelson und Hazel Gaudet 1944 veroffentlichte Studie The people’s choice untersucht den Prasidentschaft swahlkampf in den USA 1940. Analysiert wird: „How theExpand
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Personal Influence: The Part Played by People in the Flow of Mass Communications
First published in 1955, "Personal Influence" reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld's serendipitous discovery that messages from theExpand
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The people's choice.
В своей классической работе «Выбор народа» группа авторов под руководством Пола Лазарсфельда впервые комплексно исследует влияние масс медиа на электоральное поведение на примере президентскойExpand
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Latent Structure Analysis.
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Radio and the printed page
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