• Publications
  • Influence
Consumer Ethics in the European Union: A Comparison of Northern and Southern Views
There is a growing interest in understanding consumer ethical actions in relation to their dealings with firms. This paper examines whether there are differences between Northern and SouthernExpand
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Effects of personal, social and environmental factors on physical activity behavior among adults
Despite the guidelines and the well-recognized benefits of regular physical activity, there is evidence that a large number of people is still reported to be inactive. Therefore, the need forExpand
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An analysis of brand relationship with the perceptive of customer based brand equity pyramid
The construct of a brand relationship is quite complex. Numerous types of brand relationships can be identify and each of them is associated with different emotions and norms. Works on relationshipExpand
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Shopping centre image dynamics of a new entrant
Purpose – The purpose of this paper is to investigate how and to what extent the attributes of a new shopping centre entrant evolve during the first seven months of operation, and the implicationsExpand
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Correlates of adults’ participation in sport and frequency of sport
Summary The aim of this research is to analyze the correlates of adults’ participation in sport and frequency of sport. A hurdle model approach comprising a binary choice regression to modelExpand
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Tweens' characterization of digital technologies
  • P. Brito
  • Psychology, Computer Science
  • Comput. Educ.
  • 1 September 2012
TLDR
The tweens are a transitional age group undergoing deep physical and psychological transformations. Expand
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From offshore-provider to brand creator: fsQCA of footwear industry
Portugal has become the second most expensive footwear brand manufacturer in the global market in just one decade. How does an offshore-outsourcing provider become a direct competitor with formerExpand
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Teen conceptualization of digital technologies
  • P. Brito
  • Psychology, Computer Science
  • New Media Soc.
  • 1 May 2012
TLDR
This research explores teenagers’ knowledge representation of six digital technologies – email, IM, internet, digital photos, sms and games. Expand
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Customer segmentation in a large database of an online customized fashion business
TLDR
The segments obtained enabled a better understanding of customer preferences in a highly customized fashion manufacturer/e-tailor . Expand
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Marker versus Markerless Augmented Reality. Which Has More Impact on Users?
TLDR
We compare two different optical tracking systems of Augmented Reality (AR) for two types of interfaces: tangible and multimodal based on gesture recognition, respectively. Expand
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