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- Publications
- Influence
Guerrilla Marketing Communication Tools and Ethical Problems in Guerilla Advertising
- C. Ay, Pınar Aytekin, Sinan Nardali
- Economics
- 30 September 2010
Problem statement: Companies attempt to reach private worlds of consumers and give them memorable experience with their brands by using guerrilla marketing tools. Guerrilla advertising, which is one… Expand
NOSTALGIA IN ADVERTISING: A SEMIOTICAL ANALYSIS OF NOSTALGIA-THEMED AND NON-NOSTALGIA-THEMED PRINT ADS
- Pınar Aytekin
- Art
- 25 October 2018
Marketing is a communication tool which marketing specialists make an effort to have a position in consumers’ mind. While consumers’ perspectives are changed, marketers try to produce new solutions… Expand
Samsung Markası Üzerinden Marka Aşkının, Marka Özgünlüğü ve Marka Tercihi Arasındaki Aracılık Etkisinin İncelenmesi1 (Examining of the Mediating Effect of Brand Love Between Brand Authenticity and…
- Pınar Aytekin, Özlem Taştepe
- Psychology
- 29 September 2020
Makale Kategorisi: Araştırma Makalesi Amaç – Bir marka eğer özgünse tüketicinin zihninde daha çok yer edinmekte ve daha çok tercih edilmektedir. Markanın özgünlüğü, uzun dönemli tüketici-marka… Expand
Tools and Ethical Problems in
- C. Ay, Pınar Aytekin, Sinan Nardali
- 2010
Problem statement: Companies attempt to reach private worlds of consu mers and give them memorable experience with their brands by usin g guerrilla marketing tools. Guerrilla advertising, which is… Expand
HEDONİK TÜKETİM VE ANLIK SATIN ALMA: İZMİR İLİNDE BİR ARAŞTIRMA
- Pınar Aytekin, C. Ay
- Economics
- 31 January 2015
Gunumuzde tuketim olgusunun fonksiyonel boyutu kadar duygusal boyutu da ele alinmaktadir. Hedonik tuketim, alisverisin haz ve mutluluk veren bir eylem olarak goruldugu bir tuketim seklidir.… Expand
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