Osama Sohaib

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Consumer trust is one of the key obstacles to online vendors seeking to extend their consumers across cultures. This research identifies culture at the individual consumer level. Based on the Stimulus– Organism–Response (S–O–R) model, this study focuses on the moderating role of uncertainty avoidance culture value on privacy and security as cognition(More)
Religion has long been playing a significant role in influencing human behavior. However, its business value as a predictor of buyer behavior has not been sufficiently examined in e-commerce context. The main contribution of this paper is to show the connection between the degree of religiosity and interpersonal trust (cognitive and affect-based trust) in(More)
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