Orzan and Gheorghe

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Starting as personal journals maintained online, blogs evolved and gradually transformed into genuine media channels. As a digital, centered version of word-of-mouth, they have become a major topic in both academic and industry. Weblogs and message boards provide online forums for discussion that record the voice of the public. Woven into this mass of(More)
This paper presents a pilot research developed in order to establish a profile for the Romanian entrepreneur. In order to realise the entrepreneurial profile, a set of variables which characterize a classic entrepreneurial profile were analyzed in correlation to five characteristic features of the firm raisers: Management experience, Professional experience(More)
Food communicates information, and food meaning depends on the social context in which food is found. The mode of preparation and consumption of food also expresses some cultural values. There is a high complexity of food behavior. For instance, consumers are affected by primary and secondary brand associations. Consumers are not all the same but they all(More)
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