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Starting as personal journals maintained online, blogs evolved and gradually transformed into genuine media channels. As a digital, centered version of word-of-mouth, they have become a major topic in both academic and industry. Weblogs and message boards provide online forums for discussion that record the voice of the public. Woven into this mass of(More)
Food communicates information, and food meaning depends on the social context in which food is found. The mode of preparation and consumption of food also expresses some cultural values. There is a high complexity of food behavior. For instance, consumers are affected by primary and secondary brand associations. Consumers are not all the same but they all(More)
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