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Understanding customer behavior in brick-and-mortar stores and other physical indoor venues is essential for any business aiming to provide a more personal and compelling shopping experience, optimize store layout, and improve store operations. Achieving these goals ultimately leads to improved user experience, conversion rates, and increased revenue.(More)
In order to be able to measure the impact of future government proposals and policies on a large scale, policy makers need artificial environments that enable mass participation and user interaction in contexts that simulate real life societies. These environments will be used as "sandboxes" where potential policies will be put to force and users' reactions(More)
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