Odd Jarl Borch

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New product development and design are expensive, risky, and resource-intensive processes (Parker, 2000). The role of innovation in new product development and design is significant (Veryzer, 1998), and success is often a result of a collaborative effort (Kotabe & Swan, 1995; Solesvik, 2011). Modern firms, especially small and medium-sized enterprises,(More)
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