[Treatment of alcoholism in Iceland. That's the way the Minnesota model works].
- O. Gudmundsson, T. Tyrfingsson
- MedicineNordisk Medicin
- 1987
Challenging coopetitive branding alliances : a study on how coopetitive branding affects consumers’ brand image
- O. Gudmundsson, Joel Leteus
- Business
- 2018
The increased competitive intensity in several global markets has encouraged firms which traditionally compete, to also collaborate with each other, that is coopetitive branding alliances. Coopetit…