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- Publications
- Influence
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[Treatment of alcoholism in Iceland. That's the way the Minnesota model works].
- O. Gudmundsson, T. Tyrfingsson
- MedicineNordisk medicin
- 1987
Challenging coopetitive branding alliances : a study on how coopetitive branding affects consumers’ brand image
- O. Gudmundsson, Joel Leteus
- Business
- 2018
The increased competitive intensity in several global markets has encouraged firms which traditionally compete, to also collaborate with each other, that is coopetitive branding alliances. Coopetit…