Ntina Spyropoulou

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The emergence of a mobile data infrastructure interconnected with the Internet and television marks the advent of a new marketing channel based on mobile messaging and complementary to traditional marketing channels and the Internet. Mobile marketing test drives are proliferating around the world, with the United Kingdom as the laboratory of innovation.(More)
Extended Abstract The overwhelming acceptance of Short Message Service (SMS) among GSM subscribers in Europe, the intriguing success of i-mode in Japan and, notably, the ongoing implementation of new mobile network technologies (GPRS and UMTS architectures) boost the transformation of the mobile network from a voice-only network to an integrated network(More)
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