Norma Lammont

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Business to Business (B2B) relationships in Ecommerce are becoming increasingly important. However, there is little guidance available for managers about how relationships should be formulated or managed. Further, requirements analysis for information technology support of B2B interorganisational relationships (IORs) depends on the business model of the(More)
The PLANET method for designing partnerships and alliances gives recommendations for the structure and management of relationships from a marketing/ competitor analysis of the potential partnering organisations. The method extends Williamson’s transaction cost theory with specific techniques for market analysis and realtionship selection with guidelines on(More)
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