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Purpose – Mobile technologies offer the opportunity to embed learning in a natural environment. The objective of the study is to examine how the usage of mobile phones for m-learning differs between heavy and light mobile phone users. Heavy mobile phone users are hypothesized to have access to/subscribe to one type of mobile content than light mobile phone(More)
This study aims to examine the relationship between perceived usefulness, perceived ease of use, perceived enjoyment , attitude and subscribers' intention towards using 3G mobile services. Cross sectional data were collected through a survey and analysed by means of factor analysis, correlation and regression analysis. Out of 150 questionnaires only 100(More)
PURPOSE The purpose of this paper is to investigate whether patients' perceptions exceed expectations when seeking treatment in private healthcare settings in the Klang Valley Region of Malaysia. DESIGN/METHODOLOGY/APPROACH A survey was conducted among 191 patients in the Klang Valley Region of Malaysia to measure service quality of the private healthcare(More)
Purpose-The purpose of this paper is to study factors that influence consumers' intention to purchase and use of pirated software. Design/methodology/approach-This study tests the impact of five factors (procedural fairness, reciprocal fairness, distributive fairness, subjective norm, and attitude) on intention towards software piracy by 289 consumers' in(More)
This chapter examines the effects of perceived information quality, perceived system quality, and perceived flow on mobile Social Networking Sites (SNS) users' trust. Pearson correlations via SPSS 21.0 computer program was used for data analysis as it has the ability to ensure the consistency of the model with the data, to provide information necessary to(More)
In today's highly competitive health care environment, many private health care settings are now looking into customer service indicators to learn customers' perceptions and determine whether they are meeting customers' expectations in order to ensure that their customers are satisfied with the services. This research paper aims to investigate whether the(More)