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P rior behavioral research has suggested that advertising can influence a consumer's quality evaluation through informative and transformative effects. The informative effect acts directly to inform a consumer of product attributes and hence shapes her evaluations of brand quality. The transformative effect affects the consumer's evaluation of brand quality(More)
T his paper examines demand elasticities using an integrated framework proposed by Hanemann [Hanemann, M. W. 1984. Discrete/continuous models of consumer demand. Econometrica 52(3) 541–561], which models the incidence, brand choice, and quantity decisions of a consumer as an outcome of her utility maximization subject to budget constraints. Although the(More)
The present study was conducted to investigate the efficacy of sweet potato powder (SPP) and water as a fat replacer in low-fat pork patties. Low-fat pork patties were developed by replacing the added fat with combinations of SPP and chilled water. Three different levels of SPP/chilled water viz. 0.5/9.5% (T-1), 1.0/9.0% (T-2), and 1.5/8.5% (T-3) were(More)
The aim of the present study was to optimize processing strategies for development of functional pork product with enhanced fiber content. Four different levels of inulin powder (0-control, 1-T1, 2-T2, and 3 %-T3) were incorporated in pork loaves by replacing lean meat. The cooked products were subjected to analysis for various physicochemical, proximate,(More)
1 ACKNOWLEDGEMENTS I used to be obsessed with poems and novels, and had seriously considered becoming a writer. After a series of random events, I started the Ph.D. program in marketing at Carnegie Mellon University in 2006. My life has changed ever since, in the most amazing way. Einmal ist keinmal, says Tomas to himself… And, sometimes, says me to myself…(More)
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