Nita Umashankar

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ACCEPTANCE This dissertation was prepared under the direction of the Anita Pansari Dissertation Committee. It has been approved and accepted by all members of that committee, and it has been accepted in partial fulfillment of the requirements for the degree of Doctor of Philosophy in Business Administration in the J. ABSTRACT A ROAD TO ENGAGEMENT Major(More)
This work focuses on the impact of sharing contexts on consumers’ decision processes and purchase-amount decisions. Four studies, using both hypothetical and real (incentive-compatible) choices, find that people regularly purchase more in sharing (vs. non-sharing) contexts. Evidence is presented suggesting that a significant portion of this effect is driven(More)
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