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Mindful consumption: a customer-centric approach to sustainability
How effectively business deals with the challenges of sustainability will define its success for decades to come. Current sustainability strategies have three major deficiencies: they do not directlyExpand
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At the Bottom of the Pyramid: Responsible Design for Responsible Business
Thoughtfully responding to the needs and aspirations of the four billion poor living at the margins of the global economy is both wise strategy and pressing obligation for businesses, argues NirmalExpand
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SHAPING THE NEW CORPORATE VOICE: The Challenge of Heeding Customer Voice
IN DEVELOPING A STRONG corporate voice, companies can start by probing the personalities and values within their own organizations. Executives should keep in mind, however, that this task alsoExpand