Author pages are created from data sourced from our academic publisher partnerships and public sources.
- Publications
- Influence
Role and Influence of Communication Modality in the Process of Resistance to Persuasion
- Michael Pfau, R. Holbert, Stephen J. Zubric, Nilofer H. Pasha, Wei-Kuo Lin
- Medicine
- 1 February 2000
This investigation examined the role and influence of print and video communication modalities in inoculation. Inoculation is assumed to be an active cognitive process, and past research has assumed… Expand