Nikolaos Trihas

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This article proposes a novel model to optimize e-marketing planning in tourism sector, based on the convergence among interactive digital television, mobile networks and cloud computing systems. The proposed research approach is exploited, towards efficiently facilitating marketers to accomplish optimum e-marketing data analysis and design effective mobile(More)
This paper investigates the convergence of network multimedia and interactive digital television systems and elaborates on a novel research approach that may be adopted in tourism relationship marketing, towards enabling for an efficient process of collecting and analyzing feedback data from televiewers. This process may be vital for optimum marketing(More)
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