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Marketing in a postmodern world
Begins with the premiss that we are living through an epochal change from the modern to the postmodern era and that marketing organizations have to reconsider their conceptions of the market, theExpand
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The Epistemic Consumption Object and Postsocial Consumption: Expanding Consumer‐Object Theory in Consumer Research
TLDR
We introduce the concept of the epistemic consumption object; an emerging form of consumer-object relationship that is increasingly characteristic of technology- and knowledge-intensive societies (Stehr 1994). Expand
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Mobility and Markets: Emerging Outlines of M-commerce
Abstract Mobile commerce—or m-commerce—is characterized by the emerging class of location-based commercial services delivered by a variety of handheld terminals such as mobile phones and palmtopExpand
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Social behavior and brand devotion among iPhone innovators
TLDR
We show that innovative consumers adopt and use new technology for not just utilitarian but also for experiential outcomes. Expand
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Multichannel retailing: A case study of early experiences
As retailers offer multiple channels in response to competitive pressures, switching costs incurred by both retailers and consumers will shape the evolution of retailing channels. In this paper weExpand
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GENDER AND INTERNET USAGE
ABSTRACT This chapter examines the nature and sources of gender disparity in the adoption and usage of information and communications technologies (ICTs), especially the Internet. Various levels ofExpand
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Consumer subjectivity in the Age of Internet: the radical concept of marketing control through customer relationship management
TLDR
We propose a non-essentialist theory of virtual identity where the subject is constituted outside the immediacy of consciousness and thus emerges as the result of the linguistic context in which it was produced. Expand
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Being Critical in Marketing Studies
In this article, I argue that an elevated macro-level perspective is imperative for conducting critical studies in the fields of marketing and consumer research. There are epistemic barriers toExpand
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Cultural contradictions of the anytime, anywhere economy: reframing communication technology
TLDR
This paper explores the off-contradictory promises and pitfalls of anytime, anywhere technologies from a cultural standpoint. Expand
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