Nikhil Bandodkar

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In making decisions regarding transacting with web-based vendors, consumers typically consider the uncertainty about vendor behavior or the perceived risk of having personal information misused by vendors. To mitigate these concerns vendors convey cues to improve consumer trust at a very early stage. Initial trust plays a central role in helping consumers(More)
We studied the affect infusing capability of multitasking (by task switching) in a computer based environment. Our central thesis is that multitasking places increased cognitive load and cognitive switching costs on individuals leading to affect infusion during cognitive processing. These effects become magnified and negatively valenced when individuals(More)
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