Nigel K. L. Pope

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Consumer selection of retail patronage mode has been widely researched by marketing scholars. Several researchers have segmented consumers by shopping orientation. However, few have applied such methods to the Internet shopper. Despite the widespread belief that Internet shoppers are primarily motivated by convenience, the authors show empirically that(More)
The information contained in databases available to marketers has increased dramatically in the last few years. To deal with this volume of information, a new approach known as data mining has developed. However the number of techniques used in data mining applications has also increased dramatically, which can make an understanding of the field difficult.(More)
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